Why, What, and How: Tailorlux’s Approach to Protecting your Brand and Ensuring Product Authenticity

Why?

The need for brand protection and authenticity Counterfeiting is a growing global threat, with the International Chamber of Commerce estimating that counterfeit goods cost the global economy a staggering $1.8 trillion annually. This economic drain affects not only the revenue of legitimate businesses, but also the jobs they create, the taxes they pay, and the innovation they drive. For brands, the impact is particularly damaging as counterfeit products often mimic the appearance of genuine goods but fail to match the quality. This leads to dissatisfied customers who may not even realize they’ve purchased a fake, resulting in significant damage to your brand’s reputation and consumer trust.

But the impact of counterfeiting goes beyond financial loss and brand damage. Counterfeit products can pose serious safety risks, especially in industries such as pharmaceuticals, electronics, and automotive. Substandard imitations can lead to accidents, legal liabilities and, in extreme cases, loss of life. This underscores the importance of ensuring product authenticity and securing your supply chain against these risks.

Why Tailorlux? Because we understand these challenges and are committed to developing solutions that not only protect your brand, but also build consumer trust and ensure safety.

What?

The power of physical tracers

At Tailorlux, we offer a powerful solution to the problem of counterfeiting: physical tracers. But what exactly are they?

Physical tracers are individual markers that are integrated directly into a product or its packaging during the manufacturing process. These tracers typically consist of fluorescent particles with a unique spectral fingerprint. This fingerprint is like a product’s DNA, specific, unalterable, and uniquely linked to its origin.

These tracers are often microscopic particles or chemical markers that are invisible to the human eye but can be accurately identified using our Tailor Scan handheld spectroscopic device. This advanced technology enables precise detection and verification of the tracer, providing instant confirmation of a product’s authenticity.

What makes physical tracers effective?

Versatile application: Whether embedded in packaging, materials, or even fibers, physical tracers can be customized to meet the specific needs of various industries.

Invisible but identifiable: Physical tracers are integrated in a way that doesn’t change the appearance of the product but provides a unique, identifiable marker.

Tamper-resistant: These tracers are extremely difficult to replicate or remove, making them a robust defense against counterfeiting.

What does Tailorlux offer? A safe, secure way to ensure that every product that bears your brand is authentic, safe, and traceable.

How?

Seamless integration of tracers into your supply chain

One of the most critical aspects of implementing a traceability solution is ensuring that it integrates seamlessly with your existing processes. At Tailorlux, we’ve designed our physical tracers to be flexible and adaptable to various industries and use cases.

How do physical tracers work?

Integration during processing:

A physical tracer becomes an integral part of your material during processing. This means that the tracer is embedded directly into the product at a fundamental level, making it an inseparable part of the material.

Flexible application:

Depending on the industry and specific use case, our physical tracers can be applied in various forms:

Masterbatch: Incorporated into the raw materials used in polymer manufacturing.
Slurry: Mixed with liquid materials for application in coatings or composite materials.
Liquid: Added to liquid formulations, such as paints, dyes, or inks.
Coatings: Applied as a surface treatment on materials.
Fiber: Integrated into textiles and other fiber-based products.

Instant verification:

Once embedded, these tracers provide instant, on-the-spot verification of your product’s origin and authenticity. This means that at any point in the supply chain, a simple scan with the Tailor Scan handheld spectroscopic device can confirm whether a product is genuine, enhancing traceability and adding an extra layer of security.

How does Tailorlux technology fit? Our tracers are designed to be easily integrated into your production process, providing a reliable and efficient solution to protect your brand.

Conclusion: Strengthen your brand with Tailorlux

In a world where counterfeiting poses significant risks to brands, consumers, and entire economies, taking proactive steps to protect your products is not just an option—it’s a necessity. Tailorlux’s physical tracers provide a powerful, effective solution for safeguarding your brand, ensuring product authenticity, and minimizing procurement risks in your supply chain.

By integrating our tracers, you can protect your revenue, maintain consumer trust, and preserve your brand’s reputation in the market. Let Tailorlux help you ensure that every product you produce tells its true story, from the factory floor to the hands of your customers.

“Strengthen your brand with physical tracers and ensure every product tells its true story”

About Tailorlux:

Tailorlux develops and implements industrial marking solutions as a solution provider for product marking. The goal of these solutions is to protect and prove the integrity of materials and products. With well-known international customers, Tailorlux GmbH is one of the most important providers of covert markings and spectral sensing.

Contact:
Tailorlux GmbH
Fraunhoferstrasse 1
48161 Münster
sales@tailorlux.com